The Sweet Spot: How FUNDAY Reimagined lollies

Trade Partner Spotlight
4 Feb 2026
3 min read 3 min read

When Daniel Kitay launched FUNDAY Natural Sweets in 2020, he was driven by a desire to bring more choice to the confectionery aisle.  Seeking a way to enjoy sweets that fit seamlessly into a health-conscious routine, Daniel spent a year experimenting with recipes that prioritise fibre and natural ingredients without compromising on taste. The result

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