Getting Creative in Retail Media
At Cartology, we pride ourselves on transforming the way brands connect with their customers. By leveraging our extensive range of digital and in-store assets, we enable brands to execute innovative, impactful campaigns that drive sales and build lasting relationships with consumers.
This year, brands have gone bigger and better than ever before to deliver standout campaigns that resonate deeply with their target audiences. With 89% of sales being made in-store, it remains a crucial part of the customer journey. Here, we spotlight the latest campaign from Lynx Fine Fragrance showcasing the power of Cartology and the in-store environment in action.
Smells Like Success: Lynx Fine Fragrance Takes Over Town Hall Woolworths
Lynx has entered the white space between body spray and cologne with their new Fine Fragrance line, marking their biggest launch in a decade. Our strategy immersed customers in the Lynx brand as they moved through the supermarket, using a comprehensive array of Cartology assets:
In-store activations:
Lynx tower bins, mega unit displays, health and beauty aisle floor decals, and even lift and sniff scented displays and aisle fins.
Digital engagement:
Health and beauty screens, front-of-store screens, and an online homepage carousel.
Experiential marketing:
A full store takeover at Sydney Town Hall, PR stunts, and influencer campaigns.
By dialling up the use of brand creative in the store environment, these efforts have ensured that Lynx Fine Fragrance is not only a product launch, but a significant market movement.
Cartology Campaign of the Year Awards 2024
It’s almost time for the Cartology Campaign of the Year Awards 2024. Every year, we showcase some of the best retail media campaigns that our valued Trade Partners have to offer. With four categories this year, we’re going to get a look at campaigns across;
- Best Omnichannel Campaign
(under $250k investment) - Best Omnichannel Campaign
(over $250k investment) - Best NPD campaign
- Best Digital strategy
The team at Cartology can’t wait to celebrate the hard work, collaboration and innovation of our Trade Partners at this year’s awards. Thank you to all of our partners who have nominated and best of luck to all the finalists.
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