Put your product in their hands with the power of In‑Store Sampling
If you’re looking for an impactful way to grow brand awareness, drive trial and boost conversion at the shelf, in-store sampling might just be your best asset.
In-store sampling has long been a powerful method for introducing new and existing products to Woolworths customers. When shoppers have the opportunity to see, feel, taste or experience a product first-hand, they’re more likely to buy it, and better yet, become loyal advocates for your brand.
Sampling is about more than food. From household goods to health and beauty, pet care and more, in-store sampling helps educate customers on the full range of products available across our stores. It breaks down barriers to purchase by giving customers the confidence to try something new, understand its benefits and see how it fits into their daily lives.
72%
consider sampling is the most helpful way to learn about a brand.
82%
indicated they are more likely to buy a brand after sampling in-store.
78%
of shoppers are likely to repurchase the sampled product in the future.
72%
indicate that in-store sampling is extremely helpful for learning about products.
Source: Woolworths Gather Panel Instore Sampling Survey (2025)
Real engagement, real insights
Each sampling session is a direct line to our customers. As part of every activation, our team gathers valuable feedback — from brand familiarity and purchase intent, to product favourability and reasons a shopper may hesitate to buy. These insights offer a rare chance to hear how customers are responding to your product, right at the point of consideration.
Big reach, big impact
In FY25 alone, our dedicated in-store sampling team delivered over 10,000 sessions across Woolworths stores. With an average of 280 samples distributed per session, that’s more than 2.6 million customer touchpoints created in just one year, each one a moment to build brand connection and influence a purchasing decision.
Let’s make it happen
If you’re ready to put your product into the hands of millions of Woolworths shoppers, our team is here to help. Reach out to us at [email protected] to explore how we can bring your brand to life in-store.
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