Christmas & Summer Trade Show 2026 Partner Packages
We’re thrilled to announce the release of our 2026 Christmas and Summer Trade Show packages, one of the most anticipated events in our annual calendar. Building on the outstanding success of this year’s Trade Show, which achieved record Trade Partner participation and fostered unparalleled engagement with our store managers. The 2026 event is positioned to deliver even greater impact and connection between our Trade Partners and team.
We invite you to meet our team
In 2026, our Trade Show will be at Sydney Showground focusing on the key selling events Christmas and Summer.
The Trade Show offers valuable brand exposure and meaningful experiences for our team and Trade Partners.
In 2026, we’ll focus on ensuring supplier stands align with Woolworths’ key strategic objectives.
Trade Partner timeline
Up to June 30
Distribution of packages, confirmation via an application process.
July – September
Commence planning communication.
October
LIVE.
What happens at Trade Show
Store Managers are guided through key content for the biggest trading period of the year. Business update from Woolworths Supermarket leadership and operations teams.
More than 100 Trade Partners showcase their products relevant to the period – engaging the team with tastings, displays and promotions.
Our Category Teams provide Store Managers with updates and inspiration for the Summer selling period in four rotations:
- Chilled, Bakery, Deli
- Fruit & Veg and Protein
- Grocery Non Food
- Grocery Food.
Available opportunities for Trade Partners
Two Days
Tier 1
Max impact!
- Huge activation space
- Premium position
- Additional product exposure
- Digital experience
- Exclusive Trade Show Preview event
- 10 tickets for your team
Speak to your Category Manager for more information
Two Days
Tier 2
Stand out!
- Large activation space
- Digital experiences
- Exclusive Trade Show Preview event
- 5 tickets for your team
Speak to your Category Manager for more information
Two Days
Tier 3
Be seen!
- Activation space
- Digital experience
- Exclusive Trade Show Preview event
- 3 tickets for your team
Speak to your Category Manager for more information
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