Limited-Edition Woolworths Commemorative Trucks
Woolworths is proud to serve Australian communities for more than 100 years, providing quality products and services. To acknowledge this milestone and truck-loads of history, a set of special commemorative vehicles has been designed to mark Woolworths’ centenary.
Starting in March, a new truck will be released in stores each month, each reflecting Woolworths’ rich heritage. These exclusive collectibles are expected to generate strong customer interest, driving foot traffic and boosting in-store engagement. The first truck in the series launched on March 17, celebrates the fabulous fifties —a decade of innovation and expansion for Woolworths. This debut piece is a striking blue 1950s Ford Pickup, featuring classic Woolworths branding.
While the details of future truck designs remain under wraps, each will showcase iconic Woolworths branding and imagery spanning the decades. This collection presents an exciting opportunity for suppliers to align with the centenary celebrations and leverage the increased customer enthusiasm around the campaign. Given the success of past collectible campaigns, these trucks are anticipated to sell out quickly, reinforcing Woolworths’ strong brand connection with customers.
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