Overall
Trade Partner of the Year

Premier Fresh is named Woolworths Trade Partner of the Year 2025, defining a best-in-class approach to working alongside Woolworths. They consistently showcase incredible collaboration, trust, innovation, reliability, and bringing constant value to our customers.

Winner: Premier Fresh

Woolworths
Category Manager
of the Year

Nic had an excellent year in the highly complex Ripened Fruit portfolio. More than just delivering exceptional commercial and customer outcomes, Nic has created long-term strategic value through evolving the supply chain and creating strong supplier relationships, underpinned by a new elevated standard of daily operational rigour.

Winner: Nic Hines

Fruit & Vegetable
Trade Partner of the Year

Premier Fresh defines strategic partnership, transforming their business model to align with Woolworths strategy and values to drive shared outcomes. They are a core partner in our F26 strategy, investing in their grower portfolio and on-farm quality to help us activate our ‘Best of Australian Fresh’ pillar.

Winner: Premier Fresh

Chilled, Bakery and Deli
Trade Partner of the Year

Sunny Queen Farms was a standout in 2025 for their exceptional partnership during the Avian Influenza recovery. They provided unwavering support, working tirelessly to ensure supply continuity. Their unmatched communication and transparency make them an indispensable partner.

Winner: Sunny Queen Farms

Protein
Trade Partner of the Year

In 2023, Woolworths began work to diversify its poultry supply base, and though challenging, Ingham’s ensured a smooth transition, demonstrating a rigorous focus on the Joint Business Plan. Ingham’s is consistently customer-first and solution-focused. Their strategic vision supports Woolworths’ long-term strategy, driving strong market share performance and growth.

Winner: Ingham’s

Small Grocery
Trade Partner of the Year

Funday delivered true innovation, with successful 4.5 and 5 Health Star rated sweets. Their accelerated partnership and ten exclusive lines drove over 250% sales growth, largely from new customers. Funday partners across the entire ecosystem, from supply chain to field merchandising, to ensure success.

Winner: Funday

Large Grocery
Trade Partner of the Year

Unilever is a consistent strategic partner for family favourite brands, driving exciting category innovation and exceptional event execution. They have led end-to-end launches, like All Over Body Deo and Omo Wash, focusing on new customers, Value, and optimising the product range.

Winner: Unilever

Merchandising Team
of the Year

Lindt & Sprüngli’s field team flawlessly translated our Joint Category Plan into record sales through exceptional in-store execution. Investing 120,000 merchandising hours, a 15% increase on last year, to activate key events, their direct support powered exceptional sales growth on their Everyday range.

Winner: Lindt & Sprüngli

Own Brand
Trade Partner of the Year

Our collaboration with Simplot enables Woolworths to offer high-quality, Australian Vegetables across the frozen range. Simplot provides continuous strategic insights, investing in packaging innovation and product development to deliver healthy, convenient, Australian-sourced products.

Winner: Simplot

New Product Launch
of the Year

Solo Energy collaborated for nine months to deliver a market-winning launch. Their precise plan, featuring speed to market and six store takeovers, drove incredible sales, achieving a 70% incremental category growth, and attracting 57% new-to-brand customers.

Winner: Solo Energy | Asahi

New Product Launch
of the Year

Gelato Messina’s retail range was inspired by consumer demand for premium, restaurant-quality gelato at home, aligning with Woolworths’ goal to drive indulgence and category growth. The successful launch attracted 45% of first 12-week sales from new category customers.

Winner: Gelato Messina | Partner Brands

Account Manager
of the Year

Representing Delroy Avocados, Ross’ 25 years of deep category knowledge drives sustained growth. His support leveraged this year’s bumper WA crop, achieving record sales volumes while delivering a high-value offer to customers. Ross’s strategy focuses on end-to-end supply chain excellence and a customer-first mindset, enabling strong mutual growth.

Winner: Ross Bryant, Delroy Orchards

Trophies with Purpose

Once again, the Trade Partner of the Year trophies are being made in partnership with a community group, embodying the powerful social impact of our collaborations across Australia. This year, the trophies were handcrafted by Nigretta of Hamilton, a not-for-profit organisation and a division of are-able Social Enterprises, using sustainably sourced materials. Nigretta of Hamilton offers a safe and meaningful environment, providing employment opportunities to people with a disability or experiencing disadvantage. Discover their story in the video below.