Customer Insights

We are thrilled to share the exciting performance and strategic thinking behind two of our newest ranges: the...

With range, promotional planning, and the power of collaboration top of mind, the Quantium Team have been working to...

Our customer strategy is built on a deep understanding of what matters most to Australians today. By constantly...

How effective activations bring our trade plan to life Exciting campaigns and market-leading promotions are a...

At Woolworths, we believe strong partnerships are built on transparency, trust, and the right tools. That’s why...

If you’re looking for an impactful way to grow brand awareness, drive trial and boost conversion at the shelf,...

Cost-of-living pressures remain a defining factor in the way customers shop, and price is still the number one concern....

Woolworths Group’s revamped customer segments In a rapidly changing retail landscape, understanding our customers has...