Christmas & Summer Trade Show 2025 – A Resounding Success!
The spirit of collaboration and festive anticipation filled the air at our recent Christmas & Summer Trade Show 2025! This landmark event provided a platform for over 1,700 Woolworths team members, particularly our Store Managers, to connect directly with more than 100 of our valued Trade Partners.
The energy was palpable as Trade Partners showcased their innovative products through engaging tastings, vibrant displays, and exciting promotions. Our team was truly inspired by the conversations, experiences, and insights gained over the two immersive days. These crucial interactions are fundamental to ensuring a seamless execution in-store and empowering our teams to help customers discover incredible value throughout our stores this trading period, ultimately adding those extra special items to their baskets.
We extend a heartfelt thank you to all our Trade Partners who participated. Your dedication to working alongside our teams is what makes these events so impactful. We are incredibly excited to see this renewed engagement translate into moments of joy for our customers as we head into the bustling Christmas and Summer trading period.
Take a look at this year’s hype reel for a glimpse into the excitement from the show:
Partnership in action: Reducing waste and supporting community
Beyond the excellent trade discussions, this year’s Trade Show further enhanced our commitment to reducing hunger and food waste through our partnerships with OzHarvest and Foodbank.
We are delighted to share the significant impact made through donating food samples after the event:
Accepted
3,550 kg
of food donated,
translating to 7,100 meals.
12.8T
of food donated &
non-food items donated
Representing a +40% increase vs LY.
A huge thank you to all our partners for working with us to seamlessly collect and distribute these samples to feed those in need. Woolworths Group and OzHarvest, through their decade-long partnership, have converted surplus food into over 100 million meals for Australians.
Ronni Kahn, Founder of OzHarvest Limited, reinforced the depth of this relationship, stating that Woolworths has been their largest donor for the last 10 years.
“It is a true partnership that has seen our fleet of yellow vans collecting from stores every day, and a collaboration that has helped us rescue food and get it to those who need it most.”
Ronni Kahn – Founder, OzHarvest Limited.
Looking ahead: Join us for 2026!
We’re thrilled to announce the release of our 2026 Christmas and Summer Trade Show packages, one of the most anticipated events in our annual calendar. Building on the outstanding success of this year’s Trade Show, which achieved record Trade Partner participation and fostered unparalleled engagement with our Store Managers, the 2026 event is positioned to deliver even greater impact and connection.
Here’s to another inspiring and successful Trade Show in 2026. We can’t wait to see you there!
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