From Viral Tarts to Tonnes of Ham: The 2025 Own Brand Festive Success!
As the holiday season draws to a close, data confirms that the Woolworths Own Brand Christmas range was a central fixture in our customers’ celebrations nationwide.
From viral dessert innovations to locally baked classics, the 2025 lineup delivered on its promise of quality, innovation, and massive scale.
Exceptional Performance: A Season in Numbers
The sheer volume of products moved through our checkouts this season speaks to the sheer scale of the 2025 operation. From state-wide population benchmarks to massive volume metrics, these figures put our exceptional season into perspective:
23k
Pistachio tarts sold
Customers responded exceptionally well to the Gold Dubai-Inspired Chocolate & Pistachio Tarts. Developed alongside two trained pastry chefs to marry crisp kataifi pastry with pistachio spread.
14.35 tonnes of pistachio spread is enough to fill a modern plunge pool to the brim.
580,000
Pavlova units reached
Sales of our Own Brand Pavlovas reached 580,000 units. To put this in perspective;
580,000 is enough for every resident of Tasmania to enjoy their own pavlova
148,340
Gingerbread kits sold
Our Gingerbread House Kits are baked in Australia using a bespoke design from a bakery with 40 years of experience.
With at least 1 hour to assemble, we provided over 148,000 hours of family bonding time.
4.1M
Kilograms of ham sold
The sheer weight of Woolworths Christmas Ham enjoyed across Australia this year equals that of nine fully loaded 747s.
123M
Tonnes of cream
The volume of Woolworths Thickened Cream sold this year would nearly fill five Olympic-sized swimming pools.
An Incredible Result: $861,000 Raised for Charity
Through the festive purchases of Wally the Wombat Loaf Cake ($1 donated per purchase) and Reindeer Carrots (10c donated per purchase), we donated $441,000 to WIRES that will provide a vital lifeline for native Australian wildlife.
Wally the Wombat Loaf
+$441,000
to WIRES
We also partnered with OzHarvest with our Santa Cookies (50c donated per purchase) and raised $420,000 which will help OzHarvest’s mission: ensuring food security for those most in need within the community every day.
Santa Cookies
+$420,000
for OzHarvest
Community Performance: The Bunch Ratings
Product performance was also measured by our Bunch members, whose “real-life” kitchen tests provided invaluable data. Key highlights include:
Innovation and Development
While the tinsel is being packed away, we are already in the kitchen testing new recipes and sourcing new Australian ingredients for 2026.
“The development cycle for the Christmas range begins 18 months in advance,” says Jackie Fourie, Own Brand’s Director of Product & Innovation. “The process involves benchmarking against global trends to ensure high standards of quality and value remain accessible at scale for all Australians.”
For a detailed look at the 2025 range, view the Own Brand edition of Fresh Inspiration here.
Read also
6 min readTrading pixels for plates
3 min readFrom Kitchen Table to Published Page: The Secret Behind Bunch’s Powerful User-Generated Content