Greenstock at Beef Week 2024
Woolworths’ red meat supply chain partner, Greenstock, and the Woolworths Meat Commercial Team made the trip to Rockhampton, Queensland in late May for the biggest event on the cattle industry calendar, Beef Week 2024.
Beef Week brings the cattle industry’s players together in collaboration, innovation, and expertise to shape the future of beef production, trade, and consumption. Over the week, thousands of visitors come for events, exhibitions, educational seminars, technology demonstrations, functions, and of course, the best in red meat eating. For Greenstock, Woolworths red-meat supply chain business, Beef Week is an opportunity to connect with Australian cattle farmers and industry leaders, share knowledge, learn from each other, and celebrate working in agriculture. Greenstock is responsible for sourcing all the beef that ends up on Woolworths Supermarket shelves direct from Australian farmers. Every year, they purchase 144 million kilograms of Australian beef! Thank you to our dedicated Trade Partners who partner with us to put quality meat on the plates of millions of Australians every week.
“Beef Week is a unique event, and it was a privilege to be able to be part of the celebration in Rockhampton for what is a strategically important industry for Australia, and a key part of our customers’ basket.
Together with the Greenstock team, I had the opportunity to spend time with our growers, processors, and other key partners, and share an appreciation for the role we play together in delivering quality protein every day to the dinner tables of our customers. Aside from walking the stockyards with our Head Cattle Buyer, Sam Ditchfield, a highlight for me was the presentation by John Gilliland who, amongst other things, is a beef farmer from Northern Ireland.
At a breakfast hosted by Greenstock, John shared the emissions reduction journey he has been on in Northern Ireland and the critical role beef producers play in delivering health, not just to consumers, but also to the environment.”
Tim Dudding
Woolworths Commercial Director
Meat and Seafood
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