The hidden signals: What consumer insights reveal about partnership success
With range, promotional planning, and the power of collaboration top of mind, the Quantium Team have been working to uncover some fascinating insights using Q.Checkout. After analysing millions of shopping decisions in 2025, find out about two breakthrough insights that challenge conventional thinking about the drivers of partnership performance.
Promotional intelligence breakthrough
A leading personal care supplier approached the Quantium team with what seemed like a straightforward promotional optimisation challenge. With 61% market share across their category portfolio, they wanted to maximise promotional impact.
The breakthrough insight surprised everyone: their biggest competitive threat wasn’t external; it was internal cannibalisation between their premium and mainstream brand promotional schedules.
Quantium’s promotional clashing analysis revealed six specific timing conflicts that were destroying value for both brands. By eliminating these hidden clashes, they unlocked $600K in annual benefit with no additional marketing investment. This partnership highlighted that brands within multi-brand portfolios often compete with themselves without realising it. The most successful Trade Partners now proactively identify these internal dynamics rather than focusing solely on external competition.
Range optimisation patterns for success
An exclusive apparel supplier came to Quantium with inconsistent promotional performance across their range. Strong results in some store locations, disappointing outcomes in others, despite identical national allocation strategies.
The breakthrough came from recognising that every store cluster serves different customer patterns. Quantium’s algorithm matched specific SKU assortments to store performance profiles, optimising allocation at the individual location level.
With the team’s help, the supplier redefined their promotional approach, achieving results of +6% sales growth, zero post-promotion repackaging requirements, and 50% fewer stockouts. Most notably, the highest forecast accuracy of any FY25 promotional event.
+6%
sales growth
0
post-promotion
repackaging requirements
50%
fewer stockouts
$600k
in annual benefit
This partnership demonstrated that successful optimisation happens at the intersection of insights and local market understanding.
Putting insights into action: The strategic shift for 2026
These partnerships succeeded because they moved beyond traditional questions. Instead of asking “How did we perform?“, they asked “What opportunities are we missing?“
For 2026 range review and promotional planning discussions, the partnerships that will stand out will be those that uncover hidden optimisation potential. The future belongs to partnerships that combine strategic curiosity with analytical precision.
Q.Checkout brings data to the heart of decision-making to foster a customer-centric business, making organisations more responsive to the people they serve.
Interested in working with Quantium to discover opportunities that transform performance?
Contact the Consumer team via email at [email protected], or visit their website.
Read also
3 min readFrom Plan to Purchase