Trade Partner of the Year Awards 2024
Overall Trade Partner of the Year
Coca-Cola Europacific Partners excels in driving growth for Woolworths with brands like Coca-Cola, Mount Franklin, and Monster. Their success comes from strong seasonal execution, impactful campaigns, innovative products, and a collaborative approach.
Winner: Coca-Cola Europacific Partners
Category Manager of the Year
Matt has delivered impressive category growth for both Woolworths and our partners alike. Matt is data-lead and works tirelessly to find opportunities to delight our customers while finding efficiencies for our store teams. Working with great partners and many internal teams, Matt has reset our drinks offer ahead of Summer 2024 and we are already seeing positive market share growth.
Winner: Matthew Teggins, Category Manager – Drinks
Grocery Food Trade Partner of the Year
Coca-Cola Europacific Partners has driven significant growth for Woolworths across its extensive brand portfolio. Through exceptional in-store execution during key seasons like Christmas and Easter, standout campaigns, and market-leading innovation, CCEP continues to deliver. With one of the best joint category plans and a highly collaborative approach, they’re a key growth partner.
Winner: Coca-Cola Europacific Partners
Everyday Needs Trade Partner of the Year
Unilever has been a key collaborator on strategic initiatives and events, providing resources and investment to support major launches and activations. In response to inflationary pressures, Unilever has worked with Woolworths to offer customers value through market leading promotions and incredible ‘world class’ executions both in store and online. This collaborative approach, built on trust, has resulted in driving category growth well above market expectations.
Winner: Unilever
Chilled & Bakery Trade Partner of the Year
True Foods is a valued partner for Woolworths, consistently delivering innovative and high-quality products that drive sales growth. Their strong emphasis on sustainability and innovation aligns perfectly with Woolworths’ own commitment to environmental responsibility and healthier choices for customers.
Winner: True Foods
Fruit & Vegetable Trade Partner
of the Year
For over 50 years, Australian Strawberry Distributors have been a loyal, trusted supplier to Woolworths. Their leadership in sustainability, quality, and innovation has been instrumental in Woolworths maintaining its market-leading position in strawberries. By investing in progressive varietal programs and protective cropping, they deliver a superior eating experience and ensure year-round security of supply.
Winner: Australian Strawberry Distributors
Meat & Seafood Trade Partner of the Year
Hilton Foods delivers fresh meat products to Woolworths’ stores nationally. In 2024, they delivered initiatives to improve availability, productivity and end-to-end planning. Hilton was a key collaborator on innovative burger technology to improve packaging sustainability. Jointly, Hilton, PACT, and Woolworths won a PIDA award for their recyclable trays, eliminating over 3,000 tons of virgin plastic.
Winner: Hilton Foods
Account Manager of the Year
Amanda has transformed MCoBeauty into a cosmetics powerhouse, now over 50% of the category in Woolworths. Her record-breaking promotions showcase her exceptional leadership and collaboration. Amanda’s ability to align in-store execution with social media engagement continually drives customer growth and category success, making her a true partner to Woolworths.
Winner: Amanda Barnes
Product Launch of the Year
MrBeast Feastables, the confectionery brand from YouTube sensation MrBeast, made a spectacular Australian debut. A viral video filmed in the Double Bay Woolworths store, featuring a competition to give away 10 cars at the Sydney Opera House, captivated audiences.
Winner: MrBeast Feastables
Merchandising Team of the Year
Completing 99,000 store visits annually, CCEP dedicated field team services every Woolworths store in Australia, driving effective promotions, successful seasonal events, planogram implementation, and product availability.
Winner: Coca-Cola Europacific Partners
Trade Partner of the Year <$50m
Hismile has disrupted the Oral Care category, bringing innovation and excitement to Woolworths customers. They have driven significant incremental sales, attracted new customers, and delivered market-leading executions that have surprised and delighted. HiSmile’s agility and capability have enabled them to quickly partner with Woolworths on new opportunities, resulting in impressive results in a short period.
Winner: Hismile
Better Tomorrow
The Better Tomorrow award celebrates sustainability best practice and innovation in our supply chain, delivering impact in the areas of People, Planet, and/or Product.
Baiada has reduced its environmental impact both in their operations and their supply chain. In their operations, they have installed biogas recovery systems that generate over 10% of their energy needs. They have also reduced water use by 24% with one site re-using up to 90% of process water. In their supply chain, Baiada is working with their partners to reduce emissions through renewable energy, with some achieving 100% renewable and off-grid power supply.
Winner: Baiada
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