A big year for retail media: Celebrating Cartology’s 2025 milestones

2025 has been a year of growth, innovation, and, most importantly, powerful results, all made possible through strong trade partnerships. From celebrating the industry’s most impactful campaigns to rolling out a massive new in-store engagement network, Cartology continues to set the standard for how brands connect with customers. Read on for a look at the year’s highlights and the future of in-store engagement.

Congratulations to Cartology’s 2025 Campaign of the Year Awards Winners

Cartology’s Campaign of the Year Awards recognise the most impactful and effective work in Retail Media, all made possible in partnership with our valued suppliers. 

This year’s winners showcased the power of strategic partnerships, spotlighting campaigns built on collaboration, use of proprietary customer insight and strong commercial results, setting the benchmark for the most effective work in Retail Media across nine categories. 

Congratulations to the 2025 winners:

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2025 Campaign of the year

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Best use of Creative Canvas

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Best Digital Strategy

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Best Omnichannel Campaign over $250k

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Partner of the year

Unlocking in-store engagement in Everyday Needs

Cartology has introduced its new Aisle Entry Screen Network, set to dramatically enhance how brands connect with shoppers and drive results in the physical store environment.

The new network will see over 1,600 screens deployed nationwide from Q2, adding to Cartology’s growing ecosystem which now encompasses a network of over 20,000 screens for brands to connect with customers. Strategically placed at the entrance of key Everyday Needs aisles – including Health & Beauty, Household, Pet, and Home Essentials – the network is poised to deliver over 14.6 million weekly customer impressions.

This massive expansion meets a critical opportunity in the Everyday Needs space, where historically only 1 in 3 customers visit these aisles, yet 43% of shoppers are actively looking to discover new brands and products during their grocery trip. 

Key features

The Aisle Entry Screen Network delivers powerful advantages for both customers and brand partners:

• Seamless customer experience through dynamic navigation:
  The screens seamlessly blend full-brand creative with store-specific navigation, actively guiding customers down the right aisles in a more intuitive customer experience. 
• Unrivalled creative flexibility and availability:
  A powerful creative canvas with full creative flexibility to extend brand video content and above-the-line activity directly into the store environment, helping brands win on both mental and physical availability.
• Proven sales growth:
  The screens are proven to drive high engagement (31% of shoppers) with an average of 17% sales uplift and, when integrated into omnichannel campaigns, help generate significant increases in customer metrics, such as a 17% increase in new-to-brand customers.

Interested in how the Aisle Entry Network can help you deliver measurable results and amplify your brand storytelling in-store? Reach out to your Client Partnerships contact directly, or get in touch with the team at Cartology via their online form.

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